IETF 121 | Dublin, Ireland

IETF 121: Serving 4,000+ Cups of Coffee ☕ with Cisco at One of the World’s Top Tech Conferences 🌍

In November 2024, we brought the Strawbox Coffee experience to IETF 121 — a globally renowned technology conference hosted at The Convention Centre in Dublin. With over 1,000 delegates in attendance, our mission was to keep energy levels high and conversations flowing 💬.

Working in partnership with the event organisers and on behalf of Cisco, the headline sponsor, we installed fully serviced speciality coffee bars that ran throughout the week. The result? Over 4,000 cups of expertly brewed coffee served — keeping minds sharp and spirits high ⚡.

Branded Coffee, Powered by Cisco

This wasn’t just about great coffee (although, yes — that matters). It was about creating a branded, immersive experience. We collaborated with organisers to deliver Cisco and event-branded coffee carts and custom cups, turning every sip into a brand moment — and giving sponsors powerful exposure with every delegate interaction.

More Than Just a Coffee Break

Our coffee bars quickly became a natural hub for networking. Delegates appreciated the convenience and quality of the offering, transforming a quick caffeine boost into a chance to connect, chat, and recharge between sessions 🤝.

Coffee as a Sponsorship Experience

Speciality coffee is becoming a go-to sponsorship tool at events — and for good reason. It's memorable, social, and tactile. Our services allow sponsors to leave a lasting impression, all while offering real value to attendees 🙌.

Planning an Event? 🎉

Whether you’re organising a large-scale conference or a boutique brand activation, we’d love to help you deliver a standout coffee experience. Get in touch to explore our coffee bar and barista hire packages — we’ll help you craft a proposal that sponsors will love and delegates will remember.