Delivering Specialty Coffee at Scale: Supporting 350+ Delegates at Aviva Stadium, Dublin.
When it comes to event catering, there is a big difference between serving great coffee and serving great coffee at scale.
Recently, the Strawbox Coffee team had the opportunity to support a large internal conference for a leading company in the aviation industry at the iconic Aviva Stadium. With more than 350 delegates attending throughout the day, the event required careful planning, seamless execution, and a relentless focus on quality. The venue itself is one of Ireland's premier conference and event destinations, regularly hosting major corporate events alongside sporting fixtures and international occasions.
To meet demand, we deployed two fully branded coffee stations and a team of four experienced baristas. Our goal was simple: deliver exceptional coffee quickly, efficiently, and consistently during the short breaks between conference sessions.
Coffee Service Designed Around Tight Timelines
Unlike a typical corporate event where guests arrive gradually, conference catering often revolves around scheduled breaks. Hundreds of delegates can arrive within minutes, creating a significant surge in demand.
For this event, the majority of service took place during tightly timed refreshment breaks. Our setup was designed specifically to maximise throughput while maintaining high quality standards.
By operating two stations simultaneously and carefully managing workflow between our barista team, we were able to serve delegates efficiently while keeping queues moving and ensuring every cup was as good as the last.
Quality Coffee, Even at High Volume
Producing specialty coffee at scale requires more than simply adding more machines or staff. It requires experience, preparation, and systems that allow speed without compromising quality.
Throughout the event, our team focused on delivering consistently excellent espresso-based drinks, ensuring delegates could enjoy a premium coffee experience despite the high-volume environment.
Whether guests were looking for a quick flat white before the next keynote session or a cappuccino during networking breaks, our baristas worked seamlessly to keep service fast and professional.
Bringing the Brand to Life
A key part of the activation was creating a branded experience for delegates.
We incorporated several customised touchpoints throughout the coffee service, including branded coffee cups and branded coffee stations. These elements helped extend the conference identity beyond the meeting rooms and presentation spaces, creating additional opportunities for brand visibility and engagement during the busiest parts of the day.
The result was a coffee experience that felt fully integrated into the wider event rather than simply a refreshment service.
Trusted for Large-Scale Corporate Events
Events like this demonstrate why organisations choose Strawbox Coffee for conferences, exhibitions, product launches, and corporate gatherings across The UK & Ireland.
Our ability to combine specialty coffee, experienced baristas, scalable service, and professional branding means we can confidently support events ranging from intimate meetings to large-scale conferences with hundreds of attendees.
From planning and logistics to execution on the day, our focus remains the same: to raise the standard of coffee at corporate events across the UK and Ireland.
If you're planning a conference, corporate event, or branded activation and need coffee service that can perform under pressure, we'd love to help.
